We are Water Wise “WaWW”

Sanath Wijayaratne
June 12, 2022

The ‘World Conference on Drowning Prevention’ is held once in two years selecting a leading and most impacted nation in the world to reduce drowning and drowning related deaths in the world. Sri Lanka will be the first nation in the South Asian region to hold this event and it would probably be the biggest UN event Sri Lanka has ever held.

Since Sri Lanka has been selected to host the World Conference onDrowning Prevention 2023, it has initiated a promotional campaign, namely, “We are Water Wise” (WaWW) project, under the blessing and guidance of theInternational Life Saving Federation (ILSF) which aims at preparing the world for the 2023 event. A pool of both international and local brand ambassadors alongside partner organisations join Sri Lanka Life Saving, who took the lead of this campaign.

Internationally we have:

· HH Shaikha Nayla bint Hamad bin Ebrahim Al-Khalifa, Chairperson and Founder of Royal Life Saving Bahrain

· Mr Mevan Jayawardena, COO, Life Saving Victoria (LSV) 

Locally we have:

· Mr Roshan Mahanama, Former Sri Lanka Cricket Team Captain & ICC Elite Panel Match Referee

· Mr Mahela Jayawardene, Former Sri Lanka Cricket Team Captain

· Mr Bathiya Jayakody, Musician (BnS)

· Mr Santhush Weeraman, Musician (BnS)

· Mr Fouzul Hameed, Managing Director, Hameedia Group Pvt Ltd

· Mr Julian Bolling, 3-time Olympian

· Mr Chevaan Daniel, Group Director, Capital Maharaja Organization

· Ms Pearlija Jeyarajah, Professional Actress and Model

The first activity was introducing a poster campaign amongst different age groups for Sri Lankans, indicating their knowledge on water safety measures and it was a great success. SLLS received thousands of posters and it has been decided to award the best of them with cash prizes whilst issuing a distinguished certificate of participation to all the participants.The same activity will be extended to the rest of the world from 2022 onwards.

The expectation is to inculcate a culture where everybody is aware of water safety measures whilst selecting the best to be used as themes, souvenirs and promotional products during the year.

“SLLS is very confident that the association and the country could create a huge impact in this humanitarian activity working very closely with Life Saving Victoria as partners obtaining the fullest support from the Australian High Commission inColombo to the best of its ability and working very closely with the rest of the world sharing its knowledge and best practices”.